So Many Dicks - elf

A striking fact reveals inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than there are women or individuals from diverse groups.

This observation speaks volumes on its own, so we decided to highlight it across Wall Street, the financial corporate capital of the U.S. The reaction was notable—people stopped to watch, laughed, and were genuinely surprised. Many expressed support upon learning that diversity isn't just beneficial for companies but actually makes them more profitable.

To drive the point home, we used AI-generated faces in our campaign. When prompted to create images of corporate board members, the AI consistently produced images of old white men. This outcome further underscores the biases entrenched in the corporate world.