Keep it smart - smartwater
Keep it smart is a campaign that celebrates the inspiration and success that comes from doing things your own way. We wanted to break the conventions of a traditional spokesperson with Zendaya and decided to share the spotlight with 5 emerging fashion designers that created original outfits for her that later will be dropped for the general public.
The outfits where created by designers Chet Lo, Conner Ives, Di Petsa, Nensi Dojaka and Aaron Esh
They helped spread the campaign through their followers as they show bts and shared background stories about their process.
The fashion world took notice making hydration fashionable.
The outfits where created by designers Chet Lo, Conner Ives, Di Petsa, Nensi Dojaka and Aaron Esh
They helped spread the campaign through their followers as they show bts and shared background stories about their process.
The fashion world took notice making hydration fashionable.