Hi, I’m Esteban Izquierdo.
I am an Ecuadorian/American 🇪🇨 🇺🇸
Creative Director/Art Director & Designer. I’m currently doing purpose-driven things at Oberland (2024 Ad Age’s Purpose Driven Agency of the Year). This is some of the work I’ve done. Thanks for visiting 🙏❤️✌️
Places I’ve Worked 💼
Oberland
VML
Facebook/Meta
Digitas
FCB Chicago
Alma DDB
The Commnunity
Crispin Porter + Bogusky
Awards I’ve Won 🏆
Cannes
Clios
One Show
Andy’s
ADC
D&AD
Tribeca Film Festival
Sundance
Effies
ecycleland - Intel
We hacked Animal Crossing to create awareness about e-waste in gamers
We hacked Animal Crossing to create awareness about e-waste in gamers
E-waste is one of the world’s most challenging environmental problems. And gamers are one of e-waste’s largest contributors, as they don’t see the value in e-cycling their old tech.
To teach players the value their e-waste still holds, we went into one of the world’s most popular games – Animal Crossing New Horizons – and custom-made gaming’s first e-cycling education center: e-CycleLand
To teach players the value their e-waste still holds, we went into one of the world’s most popular games – Animal Crossing New Horizons – and custom-made gaming’s first e-cycling education center: e-CycleLand
We discovered that the rusted part (a computer chip) was a worthless piece of ewaste that washed away in everyone’s island with no purpose at all. We gave it value by ecycling it into sought after pieces of tech you find in the game. Like desktop computers, laptops, game rigs, etc.
For the first time ever, e-cycling became a thing in gaming.
14+ minutes spent in E-CycleLand
22+ minutes (average time spent waiting to get in to E-CycleLand)
Gamers even hacked the game and modify it to make sure there was a way to make computers out of rusted parts.
People even learned about ewaste and how to ecycle IRL in our “ecycling tour”
